Fragrance is a journey of discovery through magical, hidden depths
We believe natural ingredients create the purest, most beautiful aromas. Wherever they can be found, we’ll go to any lengths to gather them. When we create a fragrance, we delight in the
unexpected and its power to seduce. Founded by English-based, Paris-trained perfumer, James Bronnley, we’ve been proudly innovating since 1884.
A truly pioneering spirit
An adventurous and imaginative man, James Bronnley had a passion for perfumery that led him to travel to France at the age of nineteen, to study the art of developing olfactive scents.
Achieving this at a time when creating scent was an art form reserved solely for the Parisian elite perfumers, he applied his skills and knowledge to experiment with fusions that were inherently innovative and held a quintessentially British signature.
From humble beginnings
In doing so, James Bronnley brought home for the first time, accessible luxury in the form of expertly compiled perfumes and indulgently scented formulations. Borrowing £300 from a friend, Bronnley set up a small shed in Holborn and began to sell his quality products.
A humble leader
By 1904 the business had grown so much that James needed to build his own factory in Acton. He employed several members of staff who worshipped him as a very fair boss, who paid well at a
time when many other men in charge did not. He even built his staff a tennis court so they could play in their spare time.
Innovation and growth
After the First World War, Bronnley continued to innovate. Amongst his creations were products developed specifically for women, including hand cream. This was at a time when The Women’s Movement was finding its feet and department stores, like Selfridges & Co. were only just beginning to cater specifically for women. The business went from strength to strength as Bronnley gained key customers such as Fortnum & Mason and Harrods, as well as Macys in the USA.
Life after James
Although James died in 1938, the Bronnley brand did not – he left behind a thriving business for his daughter, Gladys and her husband, Hans Rossiter to manage. During the Second World War, Gladys and Hans were faced with the challenge of soap rationing. However, as Bronnley soaps lasted longer than other makes, because of their superior quality, most people chose to spend their rations on Bronnley Soap.
By 1943, the brand had become famous the world over with sales as far wide as Hong Kong, Brazil, The Canary Islands and the USA. Its reputation for luxury and innovative products led Bronnley England to be awarded its first Royal Warrant from King George VI and later from HRH Queen Elizabeth II. Bronnley still retains its Royal Warrant today.
Expertly compiled perfumes
Achieving this at a time when creating scent was an art form reserved solely for the Parisian elite perfumers, he applied his skills and knowledge to experiment with fusions that
were inherently innovative and held a quintessentially British signature.
In doing so, James Bronnley brought home, for the first time, accessible luxury in the form of expertly compiled perfumes and indulgently scented formulations that maintained their popularity even in times of austerity. Today we follow James’ pioneering spirit in creating perfectly luxurious formulas with our perfume expertise.